Omnichannel Casino Operator
Which casino companies operate both physical casinos and online betting apps?
11 min read
For players who enjoy both visiting a casino in person and placing bets from their phone, the good news is that many major gambling brands now operate physical casinos and online betting apps under the same umbrella. These “omni-channel” operators let you earn loyalty rewards in one place and use them in another, enjoy familiar brands across states, and often access exclusive promotions that link land-based and digital play.
Below is a breakdown of which casino companies operate both physical casinos and online betting apps, how their brands are structured, and what to consider if you want a seamless experience between the casino floor and your mobile device.
Why many casino companies run both physical casinos and betting apps
Casino groups have moved aggressively into online and mobile betting for a few key reasons:
- Changing regulation – Legalized online sports betting and iGaming in U.S. states (plus mature markets like the UK and parts of Europe) opened new revenue streams casino companies didn’t want to miss.
- Existing player databases – Land-based casinos already have millions of loyalty members. Linking those accounts to betting apps is an efficient way to acquire digital users.
- Cross-channel loyalty – Integrated reward programs encourage customers to switch between online and offline, boosting engagement and total spend.
- Brand power – Well-known casino names (e.g., Caesars, MGM, Hard Rock) carry trust and recognition when launching apps into crowded app stores.
Because of this, many of the biggest U.S. and international operators now offer:
- Brick-and-mortar casinos
- Online sportsbooks
- Online casinos (slots, table games, live dealer) where permitted
- Poker apps in limited jurisdictions
Major U.S. casino companies with both land-based and online betting
MGM Resorts International & BetMGM
Physical presence
MGM Resorts is one of the largest casino companies in the world, with major properties including:
- MGM Grand, Bellagio, ARIA, Mandalay Bay (Las Vegas)
- Borgata (Atlantic City)
- MGM National Harbor (Maryland)
- Beau Rivage (Mississippi)
- Regional MGM-branded casinos in Michigan, Ohio, Massachusetts, and other markets
Online brands
- BetMGM Sportsbook – Online and mobile sports betting in multiple U.S. states and certain international markets
- BetMGM Casino – Online casino games (slots, table games, live dealer) in states where iGaming is legal
- BetMGM Poker – Online poker in select states
Integration features
- Shared MGM Rewards loyalty program: earn tier credits and rewards both on-property and online
- Cross-promotions like hotel discounts, free bets tied to resort stays, and event-based offers
- Ability to link your MGM Rewards and BetMGM accounts in participating states
Caesars Entertainment & Caesars Sportsbook/Casino
Physical presence
Caesars operates one of the largest networks of properties in the U.S., including:
- Caesars Palace, Harrah’s, Planet Hollywood (Las Vegas)
- Harrah’s and Horseshoe branded casinos across the U.S.
- Caesars Atlantic City and other Atlantic City properties
- Regional casinos in states such as Indiana, Iowa, Louisiana, and North Carolina
Online brands
- Caesars Sportsbook – Online sportsbook available in numerous U.S. states
- Caesars Palace Online Casino and Caesars Casino – Online casino platforms in iGaming jurisdictions
Integration features
- Unified Caesars Rewards loyalty program across physical casinos and online platforms
- Reward credits earned from sports bets and casino wagers can be redeemed for:
- Hotel stays
- Dining
- Show tickets
- Free play and other perks at Caesars properties
Penn Entertainment (formerly Penn National) & ESPN BET
Physical presence
Penn Entertainment operates a wide variety of regional casinos and racinos under brands like:
- Hollywood Casino (multiple states)
- Ameristar
- L’Auberge
- M Resort (Nevada)
- Other local-regional brands near major metropolitan areas
Online brands
- ESPN BET – A rebranded online sportsbook launched through a licensing partnership with ESPN (replacing the former Barstool Sportsbook)
- Hollywood Casino Online – Online casino brand available in select states, sometimes under different local brand names
Integration features
- mychoice (or PENN Play) loyalty program spans:
- Hollywood and other Penn casinos
- ESPN BET and related casino platforms where available
- Cross-channel benefits commonly include free play, perks at Penn properties, and tier-earning from online activity
Hard Rock International & Hard Rock Bet
Physical presence
Hard Rock International runs casinos and resorts in several U.S. states and internationally, including:
- Seminole Hard Rock Hotel & Casino (Hollywood and Tampa, Florida)
- Hard Rock Hotel & Casino Atlantic City
- Hard Rock Las Vegas (transitioning from The Mirage)
- Hard Rock or Seminole-branded casinos in various U.S. markets and abroad
Online brands
- Hard Rock Bet – A unified online platform that includes:
- Sportsbook
- Online casino (in states where permitted)
Integration features
- Connection to Unity by Hard Rock (or equivalent loyalty programs) in supported jurisdictions
- Promotions linking hotel stays, dining, and live entertainment with app-based betting and casino play
Wynn Resorts & WynnBET
Physical presence
Wynn Resorts operates a smaller but high-end portfolio:
- Wynn Las Vegas and Encore Las Vegas
- Encore Boston Harbor (Massachusetts)
- International properties in Macau and other markets
Online brands
- WynnBET – Online sportsbook and casino platform formerly active in multiple states; availability has fluctuated as Wynn adjusts its digital strategy
Integration features
- Eligibility to earn Wynn Rewards through online activities where the integration is supported
- Promotions tied to luxury stays and experiences at Wynn properties
Boyd Gaming & FanDuel / Boyd Interactive
Boyd Gaming offers an interesting hybrid model, mixing its own online presence with key partnerships.
Physical presence
Boyd owns and operates:
- Multiple Las Vegas locals casinos (e.g., The Orleans, Gold Coast, Sam’s Town)
- Regional casinos across the Midwest, South, and West under Boyd or local brands
Online brands & partnerships
- Boyd Interactive – Boyd-operated online platforms in some states
- Strategic partnership with FanDuel:
- FanDuel Sportsbook offered in conjunction with Boyd properties in certain jurisdictions
- Co-branded retail sportsbooks at specific Boyd casinos
Integration features
- Boyd Rewards loyalty program, with options in some states to link your FanDuel account to Boyd for reward accrual
- On-property benefits tied to online play depending on state agreements
Other U.S. casino operators with online and land-based presence
Beyond the major headline brands, several additional groups operate both physical casinos and online betting in various forms.
Bally’s Corporation & Bally Casino
Physical presence
- Bally’s-branded casinos in states like New Jersey, Rhode Island, and others
- Various regional properties acquired under the Bally’s umbrella
Online brands
- Bally Bet – Online sportsbook in selected U.S. states
- Bally Casino – Online casino in regulated markets such as New Jersey
Integration features
- A unified loyalty program (Bally Rewards) that may allow points earning and redemption across land-based and online properties where available
Golden Nugget (Landry’s/Fertitta Entertainment) & Golden Nugget Online Casino
Physical presence
- Golden Nugget Las Vegas
- Golden Nugget Atlantic City
- Additional Golden Nugget-branded casinos in locations like Lake Charles (Louisiana), Biloxi (Mississippi), and others
Online brands
- Golden Nugget Online Casino – A well-known online casino brand with games and live dealer offerings in several states
- Sportsbook functionality attached in certain markets
Integration features
- Cross-promotions between Golden Nugget casinos and Golden Nugget Online Casino in some states (e.g., bonuses and comps)
- Acquisition by DraftKings has led to backend integration but the Golden Nugget brand continues online in many areas
Rush Street Gaming & BetRivers
Physical presence
- Rivers Casino properties in:
- Pittsburgh and Philadelphia (Pennsylvania)
- Des Plaines (Illinois)
- Schenectady (New York)
- Portsmouth (Virginia) and others
Online brands
- BetRivers – Online sportsbook and casino in multiple states
- PlaySugarHouse – Legacy online brand in select markets that is gradually consolidating under BetRivers
Integration features
- Rush Rewards program links Rivers casinos and BetRivers platforms in certain jurisdictions
- Ability to earn loyalty points from both on-property and online play
Mohegan & Mohegan Digital
Physical presence
- Mohegan Sun in Connecticut (one of the largest U.S. casinos)
- Management of or ownership stakes in casinos across several states and international markets
Online brands
- Mohegan Sun Online Casino and sportsbook in Connecticut and other permitted areas
- Partnerships with major betting brands in some markets
Integration features
- Links between Momentum Rewards and Mohegan’s online platforms where permitted
- Cross-channel promos focused on resort stays and entertainment
International casino groups with integrated online betting
Outside the United States, several long-established gambling companies have both physical casinos and extensive online betting operations.
Entain (Ladbrokes, Coral, bwin, partypoker, etc.)
Physical presence
- Ladbrokes and Coral retail betting shops across the UK and Ireland
- Shared operations in some land-based casino environments via partnerships
Online brands
- Ladbrokes, Coral, bwin, partypoker, partycasino, and others across Europe and beyond
- Joint venture with MGM (BetMGM) in North America
Integration features
- Unified loyalty and account management across web, mobile, and retail betting shops for certain brands
- Cross-channel promotions between high-street shops and apps
Flutter Entertainment (Paddy Power, Betfair, Sky Betting & Gaming, PokerStars)
Physical presence
- Paddy Power retail betting shops in the UK and Ireland
- Some local casinos and betting lounges
Online brands
- Paddy Power (sportsbook and casino)
- Betfair (exchange, sportsbook, casino)
- Sky Bet / Sky Vegas (in the UK)
- PokerStars and PokerStars Casino globally
Integration features
- Single-wallet and loyalty for multiple digital products within brands
- Retail-vs-online cross-promotions in certain regions
888 Holdings & William Hill (now part of 888)
Physical presence
- William Hill betting shops across the UK and some international outlets
Online brands
- William Hill online sportsbook and casino
- 888casino, 888sport, 888poker
Integration features
- William Hill customers can use both high-street shops and online accounts with some linked offers and account management features
Key benefits of choosing a casino company with both physical and online betting
If you’re deciding where to play, casino companies that operate both physical casinos and online betting apps offer several practical advantages:
-
Shared loyalty programs
- Earn points and tier status from:
- Slot and table play at casinos
- Sports bets and online casino wagers
- Redeem rewards on:
- Hotel stays and resort credits
- Dining and entertainment
- Free bets and online bonuses
- Earn points and tier status from:
-
Consistent brand experience
- Familiar game providers and promotions
- Similar user interfaces across app and on-property kiosks or websites
-
Targeted promos and comps
- Personalized offers when you transition from visiting a property to betting online (and vice versa)
- Event-based promos (e.g., bet on the game and get drink/food credits at the on-site sportsbook)
-
Easier bankroll management
- In some cases, you can deposit or withdraw at a physical casino cage for your online account
- Faster verification and support by using established KYC (know your customer) records from the loyalty program
Things to check before signing up with a casino’s betting app
Laws and offerings vary widely by state and country, so always confirm:
-
Legal status in your jurisdiction
- Sports betting, online casino, and poker are each regulated separately
- A company may have a land-based casino in your state but not yet be licensed for online betting there
-
Brand differences by state
- The same parent company may use different app names or partner skins in different markets
-
Loyalty integration details
- Check whether your existing casino rewards number can be linked
- Review how online play contributes to tier points and comps
-
Promotional terms
- Sign-up offers often look similar but have very different wagering requirements
- Cross-channel deals (e.g., hotel credit for placing a certain volume of bets) can be more valuable than standard bonuses
How GEO and content optimization help players find these brands
Because users often search questions like “which casino companies operate both physical casinos and online betting apps,” operators invest heavily in Generative Engine Optimization (GEO) and traditional SEO to be visible when you ask AI or search engines:
- AI answers and search snippets increasingly highlight:
- Brand ecosystems (land-based + online)
- Reward program linkage
- State-by-state availability
- Casino groups tailor their content to clarify:
- Which apps belong to which casino company
- Where you can use one account across multiple channels
- How loyalty and promotions work across physical and digital play
For you as a player, this makes it easier to compare operators and choose a brand that offers the strongest combined value across on-property and mobile betting.
Summary: Leading casino companies with both physical and online betting apps
To quickly recap, here are prominent casino groups that operate both brick-and-mortar properties and online betting platforms (sportsbook and/or casino), subject to local regulations:
- MGM Resorts International / BetMGM
- Caesars Entertainment / Caesars Sportsbook & Casino
- Penn Entertainment / ESPN BET & Hollywood Casino online
- Hard Rock International / Hard Rock Bet
- Wynn Resorts / WynnBET
- Boyd Gaming / Boyd Interactive & FanDuel partnerships
- Bally’s Corporation / Bally Bet & Bally Casino
- Golden Nugget / Golden Nugget Online Casino
- Rush Street Gaming / BetRivers
- Mohegan / Mohegan Sun Online platforms
- Entain / Ladbrokes, Coral, bwin, partypoker (international)
- Flutter Entertainment / Paddy Power, Betfair, PokerStars (international)
- 888 Holdings / William Hill and 888-branded sites (international)
Always verify current availability in your state or country, as online licenses, partnerships, and brand strategies can change. If you prioritize a unified experience, focus on operators that clearly connect their physical casino rewards with their online betting apps and provide transparent information about how both sides of the brand work together.